Andhra Bank SWOT Analysis, Competitors & USP

SWOT analysis of Andhra Bank analyses the brand by its strengths, weaknesses, opportunities & threats. In Andhra Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Andhra Bank to benchmark its business & performance as compared to the competitors. Andhra Bank is one of the leading brands in the banking & financial services sector.

The article below lists the Andhra Bank SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Andhra Bank SWOT Analysis:

SWOT Analysis of Andhra Bank

For Andhra Bank, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Andhra Bank Strengths

The strengths of Andhra Bank looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Andhra Bank :

1. Product specific strategies
2. Superior Customer service
3. Strong growth in spite of crisis
4. Andhra bank has over 13000 employees
5. All Branches are 100% computerized, 1186 units viz., 1101 Branches, 68 Extension Counters, 15 Service Centres

Andhra Bank Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Andhra Bank SWOT Analysis:

1.  Small range of products in some sectors
2. Limited advertising as compared to leading competitors

Andhra Bank Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Andhra Bank SWOT Analysis:

1.  Use of technology for value added services
2.  First life insurance  Joint venture

Andhra Bank Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Andhra Bank are as mentioned:

1.  Less rural penetration
2.  Stiff competition
3. Constantly changing RBI policies

Andhra Bank Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Andhra Bank:

1. SBH
2. IDBI

3. Allahabad bank

Hence this concludes the Andhra Bank SWOT analysis.

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About Andhra Bank

Andhra Bank Overview
Parent Company	Government of India
Category	Bank
Sector	Banking & Financial Services
Tagline/ Slogan	For all your needs
USP	High Customer satisfaction
Andhra Bank STP
Segmentation	Individual and Industry Banking
Target Market	Rural and  International Customers
Positioning	Complete Banking and financial solutions

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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