Pears SWOT Analysis, Competitors & USP

SWOT analysis of Pears analyses the brand by its strengths, weaknesses, opportunities & threats. In Pears SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Pears to benchmark its business & performance as compared to the competitors. Pears is one of the leading brands in the FMCG sector.

The article below lists the Pears SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Pears SWOT Analysis:

SWOT Analysis of Pears

For Pears, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Pears Strengths

The strengths of Pears looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Pears :

1. Pears is the world’s first registered brand and it is in existence continuously since then. Has a strong heritage of over 200 years
2. Comes in 3 variants – Pure & Gentle, Germshield, Oil Clear
3. Pears is unique from other ordinary soaps in that the glycerin is retained in the soap.
4. Transparency of the soap is shown as a sign of purity of the soap
5. Glycerin content is a sign of the gentleness in the soap

Pears Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Pears SWOT Analysis:

1. Abandoned a new product formulation after customer complaints and demands to re-instate the old product back.
2. Not a mass-market soap, targets a niche sector within the soap industry
3.High raw material costs for the soap leads to higher selling price

Pears Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Pears SWOT Analysis:

1. Remains a niche player in the soap market
2. Pears need to work on liquid soap versions to tap market

Pears Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Pears are as mentioned:

1. New competitors coming up in the market offering same values at reasonable price
2. Any changes to product formulation can lead to downfall in market share as people oppose to buy the product

Pears Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Pears:

1. Doy Care Aloe vera
2. Savlon Soap
3. Dettol

Hence this concludes the Pears SWOT analysis.

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About Pears

Pears Overview
Parent Company	HUL
Category	FMCG
Sector	FMCG
Tagline/ Slogan	Pure and Gentle
USP	It keeps your skin soft and smiling with innocence
Pears STP
Segmentation	Personal Care – Premium Soap in three variants
Target Market	Premium Market Soap
Positioning	Pears is trusted for being gentle, and is recommended by doctors and pediatricians worldwide

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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