Canara Bank SWOT Analysis, Competitors & USP

SWOT analysis of Canara Bank analyses the brand by its strengths, weaknesses, opportunities & threats. In Canara Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Canara Bank to benchmark its business & performance as compared to the competitors. Canara Bank is one of the leading brands in the banking & financial services sector.

The article below lists the Canara Bank SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Canara Bank SWOT Analysis:

SWOT Analysis of Canara Bank

For Canara Bank, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Canara Bank Strengths

The strengths of Canara Bank looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Canara Bank :

1. Innovative schemes
2. Technologically advance
3. Articulation of good banking
4. Canara bank has employed over 44,000 people
5. Canara bank made a partnership with UNEP to initiate a successful solar loan programme

Canara Bank Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Canara Bank SWOT Analysis:

1. Inadequate Publicity

2. Low International presence
3. Customer service is lesser as compared to other banks

Canara Bank Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Canara Bank SWOT Analysis:

1. Rural and social banking
2. Agriculture based consultancy

Canara Bank Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Canara Bank are as mentioned:

1. Economic crisis
2. Highly competitive environment
3. Changing govt and RBI policies

Canara Bank Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Canara Bank:

1. SBH
2. Andhra Bank

3. Allahabad bank

Hence this concludes the Canara Bank SWOT analysis.

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About Canara Bank

Canara Bank Overview
Parent Company	Government of India
Category	Bank
Sector	Banking & Financial Services
Tagline/ Slogan	Together we can; It's easy to change for those who you love
USP	Strong founding principles
Canara Bank STP
Segmentation	Commercial and Personal Banking
Target Market	Rural and urban middle class group
Positioning	Complete Banking and financial solutions

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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