Central Bank of India SWOT Analysis, Competitors & USP

SWOT analysis of Central Bank of India analyses the brand by its strengths, weaknesses, opportunities & threats. In Central Bank of India SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Central Bank of India to benchmark its business & performance as compared to the competitors. Central Bank of India is one of the leading brands in the banking & financial services sector.

The article below lists the Central Bank of India SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Central Bank of India SWOT Analysis:

SWOT Analysis of Central Bank of India

For Central Bank of India, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Central Bank of India Strengths

The strengths of Central Bank of India looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Central Bank of India :

1. Large network across India
2. Expertise in small and medium enterprise banking
3. Active in Government schemes for  agro based and small scale industries
4. The bank has 3,500 branches and 270 extension counters across 27 Indian states

Central Bank of India Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Central Bank of India SWOT Analysis:

1. Personal banking in growing stage

2. Less international presence

3. Low advertising and brand presence

Central Bank of India Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Central Bank of India SWOT Analysis:

1.Initiative for self-employment amongst youth
2. Favourable Government schemes

Central Bank of India Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Central Bank of India are as mentioned:

1. Fluctuating economic scenarios
2.Highly competitive environment
3. Policies of the government

Central Bank of India Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Central Bank of India:

1. SBI
2. IDBI Bank

3. Allahabad bank
4. Canara Bank

Hence this concludes the Central Bank of India SWOT analysis.

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About Central Bank of India

Central Bank of India Overview
Parent Company	Government of India
Category	Bank
Sector	Banking & Financial Services
Tagline/ Slogan	Build A Better Life Around Us
USP	First “Swadeshi bank”
Central Bank of India STP
Segmentation	Personal and commercial Banking
Target Market	Educated Youth segment
Positioning	Complete Banking  solutions

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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