1. Concepts

Marketing and Strategy Terms - Page 5

Page 5 of the category Marketing and Strategy Terms in the section Business Concepts.
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# Name Hits
401 Export Processing Zone 6486
402 Extension Pricing 8619
403 Extensive Problem Solving 12502
404 External Audience 12085
405 External Customer 26142
406 External Dimension 6552
407 External Environment Analysis 39612
408 Face to Face Selling 20067
409 Facilitating Agent 7343
410 Factory Outlet 16332
411 Factory Pack 2207
412 Fair and Reasonable Price 6625
413 Fair Competition 11055
414 Family Brand 32136
415 Family Decision Making 19890
416 Family Packaging 10739
417 Features Advantages Benefits Selling (FABS) 17868
418 Field Force 8030
419 Field Selling (or Marketing) 9386
420 Fighting Brand 7193
421 Final Consumer 12143
422 Five Business Level Strategies 23729
423 Fixed Cost Per Unit 5884
424 Flagship Brand 13686
425 Flank Attack 22272
426 Flank Defense 26089
427 Flank Positioning 5538
428 Flanker Brand 20845
429 Flexible Pricing 17840
430 Floor Ready Merchandise (FRM) 5626
431 Focus Group Interview 25989
432 Focus Strategies 9673
433 Forecasting 4593
434 Forestall the Objection (Method of Dealing With Objections) 8798
435 Formula Selling 7056
436 Free Standing Store 15062
437 Frequency Marketing 18060
438 Freudian Motivation Theory 13563
439 Frontal Attack 27386
440 Full Service Retail Store 15685
441 Functional Strategy 27530
442 Galvanometer Test 6159
443 Garbology 3125
444 GE / McKinsey Matrix 22964
445 Gender Segmentation 31196
446 General Advertising 9018
447 General Merchandise Store 20578
448 General Merchandise Wholesaler 9131
449 General Public 10732
450 Generic Brand 4976
451 Generic Competition 18453
452 Generic Product 21280
453 Generic Strategies 13783
454 Geodemographics 30015
455 Geographic Segmentation 36145
456 Gesture Clusters 4304
457 Global Account Management (GAM) 8016
458 Global Product 24172
459 Glocalization 6463
460 Graduated Commission 13402
461 Green Advertising 9132
462 Green Marketing 5177
463 Greenfield Venture 38051
464 Grey Goods 5726
465 Grey Market 8964
466 Gross Rating Point (GRP) 10148
467 Group Communication 46191
468 Growth Share Matrix 5237
469 Growth Stage 16557
470 Guerrilla Marketing 11390
471 Habit Formation 7052
472 Habitual Buying 30753
473 Handbill 5831
474 Handling Objections 19155
475 Harvesting Strategy 14395
476 Heavy Users 8468
477 Heavy-up 7447
478 Hedonic Consumption 24523
479 Hierarchy of Effects Theory 70165
480 Hierarchy of Needs Maslow 9578
481 High Context Culture 14984
482 High End Prestige Goods 8336
483 High Pressure Selling 9984
484 High Price Strategy 8838
485 Hit and Run Strategy 13254
486 Holding Power 6316
487 Holdover Audience 1550
488 Home Market 7149
489 Homogeneous Goods 27608
490 House Account 5652
491 Household Penetration (HHPEN) 14716
492 Hypermarket 4723
493 Image Advertising 11704
494 Image Pricing 12932
495 Imitative Strategy 9925
496 Imitator 6037
497 Impulse Buying 12218
498 Impulse Goods 16860
499 In-House Agency 19000
500 In-store Promotion 14459
 
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