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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
1 24x7 9949
2 360 Degree Branding 47157
3 4 Ps of Marketing 81846
4 4 R’s of Marketing 28340
5 40 40 20 Rule 14653
6 5 Cs of Marketing 91121
7 7Ps Booms Bitner 23894
8 A/B Testing 5475
9 Abbrochment 6966
10 Above the Line 11946
11 Acquisition Integration Approaches 11901
12 Action Device 1873
13 Active Customers 6965
14 Active Listening 7538
15 Active Marketing 7455
16 Activity Report 14594
17 Actual Product 26821
18 Actual Value 7402
19 Adaptive Marketing 14848
20 Adaptive Selling 9551
21 Add-On Sale 9017
22 Additional Mark-On 17024
23 ADL Matrix 31461
24 Administered Price 7049
25 Administered VMS 26504
26 Adopter Categories 22341
27 Adoption Process 17040
28 Advertiser 7812
29 Advertising 33102
30 Advertising Appeal 39210
31 Advertising Appropriation 5631
32 Advertising Awareness 12170
33 Advertising Brief 15786
34 Advertising Budget 29442
35 Advertising Campaign 7312
36 Advertising Channel 21124
37 Advertising Copy 31828
38 Advertising Coverage 8353
39 Advertising Elasticity of Demand 11857
40 Advertising Frequency 7618
41 Advertising Media 67188
42 Advertising Message 21093
43 Advertising Plan 15544
44 Advertising Research 16754
45 Advertising Strategy 12311
46 Advertising Supplement 9845
47 Advertising Theme 22252
48 Advertising to Sales Ratio 9575
49 Advertising Weight 6048
50 Advertorial 5995
51 Affinity Marketing 5634
52 Affirmative Disclosure 6084
53 After-Marketing 11132
54 Age and Life Cycle 10823
55 Agency of Record 4875
56 Aggressive Exporter 2265
57 Aided Recall 10204
58 AIO- Activities, Interests and Opinions 25227
59 All the Traffic Will Bear 6590
60 Alternative Close 11613
61 Alternative Evaluation 19867
62 Alternative Media 9333
63 Ambient Media 8756
64 Ambush Marketing 4910
65 Ansoff Matrix 36188
66 Arrow Information Paradox 5095
67 Asset Led Marketing 9640
68 Assumptive Close 6832
69 Atmospherics 5731
70 Attitude 17383
71 Attitude Survey 9436
72 Attitudinal Research 7920
73 Audience Profile 12721
74 Automatic Merchandising 4901
75 Autoship 6958
76 Available Market 18853
77 Average Price Paid 2321
78 Average Profit 19402
79 Awareness, Attitude and Usage (AAU) 3765
80 B2B Marketing 6915
81 Back End 12482
82 Backgrounder 5211
83 Balanced scorecard 9273
84 Balloon Test 6048
85 Barometric Price Leadership 15763
86 Barter 5274
87 Bass Diffusion Model 5845
88 Battle of Brands 6104
89 BCG Matrix 16277
90 Behavioral Segmentation 56099
91 Benefit Segmentation 30321
92 Benjamin Franklin Method 2396
93 Blind Box Ad 7704
94 Blue Ocean Strategy 16942
95 Body Copy 23712
96 Bonus Scheme 9194
97 Boomerang Method 8977
98 Bottom Up Forecasting 5258
99 Bottom-Up Pricing 11698
100 Brand 10286
 
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